WGSN

WGSN Consumer

A new channel, surfacing trend forecasts and consumer insight articles for WGSN's subscribers.

  • Web
  • UX/UI Design
  • Editorial
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  • Project Info  –
WGSN

WGSN Consumer

Background

WGSN never stands still. Looking at ways to better surface key consumer insights while promoting other product offerings.

The team decided to reimagine what the future WGSN experience could look like - restructuring the platform to better serve its 35,000 subscribers.

Approach

I worked alongside the Product Director, Editorial and UX Researcher to design a new digital experience for accessing market-leading consumer insights.

This included a revised information architecture that surfaced content by generation and pricing tier, while placing greater emphasis on the growing social media sector.

Outcome

The new Consumer channel gave WGSN a more focused, editorially driven destination for trend and audience insight.

It strengthened the platform's relevance to a broader range of subscribers, while laying the groundwork for how content is structured across the wider product suite.

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WGSN's product portfolio went through a 'restructure'. Traditionally a forecasting agency - looking 2-5 years ahead, the traditional fashion playbook was being rewritten daily by fast fashion companies.

In a bid to remain relevant and ahead of the latest trends and increasing social media activity - WGSN Consumer was launched to provide the latest in consumer insights, marketing trend analysis and business strategy.

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