Hello - I'm a freelance senior digital product designer specialising in UX&UI design. With experience creating and contributing to design systems and component libraries, I bring consistency, efficiency and scalability to every project I'm involved in.

I bring experience working in e-commerce, fashion, travel, media, news, both in private and public sector. I've worked with cross-functional teams in agile environments to launch successful products and experiences that surpass business and commercial expectations, positively impacting user engagement and conversion rates.

I've led the UX discovery work for the The Financial Times gifting and family plan subscription offers. I've also lead the design of major projects at BBC News and Condé Nast, from leading the design for the live coverage of the 2024 US Presidential and UK General Elections for BBC News, improving production workflows for BBC Creative Studios, designing a new fashion shows experience for Vogue, leading the design for Vogue Business paywall experience, launching a business directory for Architectural Digest, driving commercial sales with Condé Nast Traveler, designing a fashion shows app for WGSN and leading the design for WGSN's flagship big data product, WGSN INstock.

Being a product designer is about designing digital products that actually work in the day to day. All of us are custodians that looking to the future, whilst solving problems for the here and now - improving what's there, releasing a new feature or launching an MVP on time. So whilst we strive for perfection, it's really... all about progress.

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