Hello — I'm a freelance senior digital product designer specialising in UX/UI. I have experience creating and contributing to design systems and component libraries, bringing consistency, efficiency and scalability to every project I work on.
I've worked across e-commerce, fashion, travel, media and news, in both private and public sector, partnering with cross-functional teams in agile environments to launch products and experiences that surpass business and commercial expectations — positively impacting user engagement and conversion rates.
I led UX discovery for the Financial Times' gifting and family plan subscription offers, and have led design for major projects at BBC News and Condé Nast: directing the design for live coverage of the 2024 US Presidential and UK General Elections at BBC News, improving production workflows for BBC Creative Studios, designing a new fashion shows experience for Vogue, leading the Vogue Business paywall experience, launching a business directory for Architectural Digest, driving commercial sales for Condé Nast Traveler, designing a fashion shows app for WGSN, and leading design for WGSN's flagship big data product, WGSN INstock.
Being a product designer is about designing digital products that actually work, day to day. We're custodians of the future while solving problems in the present — improving what's there, shipping a new feature, launching an MVP on time. So while we strive for perfection, it's really all about progress.
